I volunteer as an Editor-in-Chief and lead writer for a Nielsen publication where we turn Nielsen data into digestible and entertaining content. A few months in and we had viral making the rounds on BuzzFeed, the Daily Mail, Huffington Post, Fast Company, Vice, Jezebel, Gizmodo, Business Insider, USA Today and more. We were translated into at least 6 languages and, best of all, licensed for use in a college-level media studies textbook. Over a year later and we are still being reposted.
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July 2nd 2013 was a special day. BuzzFeed was growing, and I had a joke that I thought would work in their format. I logged into the Community poster tool and gave it a whirl. It got some traction: Then
Forbes: The Generation Gap In Online Punctuation: An Open Letter (And Revised Style Guide) To Digital English
For years, my cohorts and I have giggled and griped over the ways that older computer-users reached out to us via email – namely how small punctuation changes altered the tonality completely. Caleb Melby offered me a chance to write
My first big assignment for North by Northwestern was to come up with something about 90s cartoons. Three months later, I had a 2300 word dissertation on the subject. This was one of the most exciting projects of my college
Read it on Medium: https://tech.buzzfeed.com/why-i-believe-a-few-photos-and-the-best-ballad-of-1991-can-change-the-face-of-collaboration-at-af2f588d9f17
This deck summarizes my method for thinking about how to take an existing product and bring it to the next level. The exercise was to consider how you could build the best-possible search tool to hire talent in an efficient
After finishing a bit of content marketing on Drake, I realized the power of Nielsen data to look at dating app usage by time of day. It answers: How do you reach someone? The topic is close to my heart
via GIPHY When I developed the voice for Nielsen’s Tumblr / TOPTEN, the plan was “that dorky friend who has empirically grounded advice to help you live a better life.” As such, when I heard the lyrics to Drake’s viral
I recently re-read this after three years and thought “With Great Lakes come great responsibility” was wordplay with preserving on the portfolio site. But honestly, this goes up less as a writing sample and more as a “this is who
I learned a few things about presentation of data as an analyst. One, it’s subjective – if something looks ugly, people call it a ‘data dump’. If you organize the exact same data in a nicer way, they love it.
On the Nielsen Music team, I am proud of some ground we broke in turning EDM into more of a science (see this Forbes writeup of our work). I was a lead analyst/designer on our audience insights reports which helped