EDM x TIESTO: AUDIENCE INSIGHTS

On the Nielsen Music team, I am proud of some ground we broke in turning EDM into more of a science (see this Forbes writeup of our work). I was a lead analyst/designer on our audience insights reports which helped brands and artists or festivals engage with one another. Highlight of my year? Tiesto himself saying he “really liked our work!” That and this picture of my PowerPoint slide onstage at EDM Biz (and in the press):

http://www.theverge.com/2014/7/1/5857152/shut-up-and-spend-inside-the-edm-electronic-music-money-machine

https://www.insomniac.com/media/edm-fans-breakdown

http://edm.com/articles/2014-07-04/Nielsen-EDMBiz