You Used to Call Me On My Cell Phone


When I developed the voice for Nielsen’s Tumblr / TOPTEN, the plan was “that dorky friend who has empirically grounded advice to help you live a better life.”

As such, when I heard the lyrics to Drake’s viral hit song has ‘cell phones’ in it, and I have data for telecom product marketing, my brain said “Now’s your time.” And so I turned a little idea into one Tumblr post in my voice and one Nielsen Wire post in the company’s voice to teach Drake a thing or two. One for me, one for them. The piece was a viral smash and was a top performer for the year even among the formal comms team’s posts.