Got a Minute? Dating & Communication Apps by Time of Day

After finishing a bit of content marketing on Drake, I realized the power of Nielsen data to look at dating app usage by time of day. It answers: How do you reach someone? The topic is close to my heart having spent most nights up on AIM or Gchat since age 11. This idea, “You Up?” (promptly censored to “Got a Minute?”) became a viral story thanks to our PR team, earning reposts on HuffPo, Wired, the Washington Post, Engadget, Thrillist and more.