Author Archives: admin

Product: Advanced Talent Search

This deck summarizes my method for thinking about how to take an existing product and bring it to the next level. The exercise was to consider how you could build the best-possible search tool to hire talent in an efficient

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Product: Advanced Talent Search

This deck summarizes my method for thinking about how to take an existing product and bring it to the next level. The exercise was to consider how you could build the best-possible search tool to hire talent in an efficient

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Got a Minute? Dating & Communication Apps by Time of Day

After finishing a bit of content marketing on Drake, I realized the power of Nielsen data to look at dating app usage by time of day. It answers: How do you reach someone? The topic is close to my heart

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Got a Minute? Dating & Communication Apps by Time of Day

After finishing a bit of content marketing on Drake, I realized the power of Nielsen data to look at dating app usage by time of day. It answers: How do you reach someone? The topic is close to my heart

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You Used to Call Me On My Cell Phone

via GIPHY When I developed the voice for Nielsen’s Tumblr / TOPTEN, the plan was “that dorky friend who has empirically grounded advice to help you live a better life.” As such, when I heard the lyrics to Drake’s viral

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You Used to Call Me On My Cell Phone

via GIPHY When I developed the voice for Nielsen’s Tumblr / TOPTEN, the plan was “that dorky friend who has empirically grounded advice to help you live a better life.” As such, when I heard the lyrics to Drake’s viral

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Northwestern Valentine’s

I recently re-read this after three years and thought “With Great Lakes come great responsibility” was wordplay with preserving on the portfolio site. But honestly, this goes up less as a writing sample and more as a “this is who

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Northwestern Valentine’s

I recently re-read this after three years and thought “With Great Lakes come great responsibility” was wordplay with preserving on the portfolio site. But honestly, this goes up less as a writing sample and more as a “this is who

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MTV81: Hatsune Miku Report

This was a surreal adventure last year – seeing NYC plastered with posters and fans of Hatsune Miku, a hologram/leading pop star in Japan. Click here to read Hatsune Miku Paints the Town Blue

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MTV81: Hatsune Miku Report

This was a surreal adventure last year – seeing NYC plastered with posters and fans of Hatsune Miku, a hologram/leading pop star in Japan. Click here to read Hatsune Miku Paints the Town Blue

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Interactive Crosstab Tool

I learned a few things about presentation of data as an analyst. One, it’s subjective – if something looks ugly, people call it a ‘data dump’. If you organize the exact same data in a nicer way, they love it.

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Interactive Crosstab Tool

I learned a few things about presentation of data as an analyst. One, it’s subjective – if something looks ugly, people call it a ‘data dump’. If you organize the exact same data in a nicer way, they love it.

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EDM x TIESTO: AUDIENCE INSIGHTS

On the Nielsen Music team, I am proud of some ground we broke in turning EDM into more of a science (see this Forbes writeup of our work). I was a lead analyst/designer on our audience insights reports which helped

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EDM x TIESTO: AUDIENCE INSIGHTS

On the Nielsen Music team, I am proud of some ground we broke in turning EDM into more of a science (see this Forbes writeup of our work). I was a lead analyst/designer on our audience insights reports which helped

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Hispanic Heritage Month (Rebranding)

This was my first piece of design work for Nielsen that lead to 4 years of Diversity and Inclusion work.

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Hispanic Heritage Month (Rebranding)

This was my first piece of design work for Nielsen that lead to 4 years of Diversity and Inclusion work.

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Product: ROLLER

My identity is built around internet humor. Even back at 17, I told an interviewer for Cosmogirl that I looked for a woman who “laughed with proportional haha’s, not lols.” So when the web evolved to letting friends send each

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Product: ROLLER

My identity is built around internet humor. Even back at 17, I told an interviewer for Cosmogirl that I looked for a woman who “laughed with proportional haha’s, not lols.” So when the web evolved to letting friends send each

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Uber: Marketing Presentation

My version of giving a test my best involves peeking into the company’s source code, finding their fonts and brand images, and making a deck you’d never guess wasn’t done by an employee. Here is a fake marketing deck for

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Uber: Marketing Presentation

My version of giving a test my best involves peeking into the company’s source code, finding their fonts and brand images, and making a deck you’d never guess wasn’t done by an employee. Here is a fake marketing deck for

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